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Saturday, 27 February 2016

#IrregularAlice

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Yesterday I hot-footed it to the Irregular Choice store in Carnaby as I was invited to the VIP unveiling of their new Alice in Wonderland collaboration. I've been very excited about this collection, as I've always been a huge fan of Alice in Wonderland - my favourite movie as a child, by far!

Although I had a fair idea of what styles I was expecting, the shop itself was dreamy. Behind a curtain lay this amazing spread of tea party themed accessories, displaying all of the pairs in the collection. Just like the Mad Hatter's tea party. We were offered refreshments in the form of weird and wonderful flavoured popcorn (rhubarb and custard, anyone?!) and the atmosphere was that of such excitment and wonder. 

Before long, everyone was picking out their favourite pairs to try on, but how to choose just one...?! Immense pressure! It was lovely to be there along with other stalwart fans of the brand, some of whom I've interacted with online for years now, and most excitingly to meet the lovely people who work for Irregular Choice (hi, Amy!) and to meet Dan Sullivan, the brains behind the brand itself. 

It's unlikely to surprise anyone that I did not return home empty-handed. I'll share my new additions, soon!

A big thank you to Irregular Choice for the invite to their magical tea party.


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14 comments:

  1. Oh wow, it sounds fabulous!! I went today to look at the collection and I loved it!!! They were so nice! Alas, all the size 42's had gone! I tried on a 41in the card flats and a 43in the Cheshire flats but they didn't fit!!! I was v sad. I did buy some shoes as a birthday present to myself from myself (CBC is away for my birthday weekend so I was consoling myself with a little shopping outing after my rehearsal in London as a treat!).
    I cannot wait to see what you bought!!!!Xx

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    1. It was such a lovely launch event. Very magical.

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  2. Oh this is so lovely - I love that pair with the miniature Alice acting as the heel for the shoe. Irregular Choice do create some of the most magical pairs of shoes I've ever seen - can't wait to see what you came home with! Glad you had a lovely time. - Tasha

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  3. Wow definitely one collection I'm going to check out!
    Sophie
    x
    A Story of a Girl

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    1. I know that there are a few pairs still out there..!

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  4. I'm so in love with the entire collection. The designs are perfect. If I was rich I'd buy every pair in a heart beat. Hopefully one day I'll be able to track down a pair or two on Ebay when I have a few more pennies in the bank. xx

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    1. They're so amazing, such detail!

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  5. This looks amazing! Looking forward to seeing which ones (I'm guessing you bought more than one pair) you bought.

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    1. Yep, despite being sent with strict instructions that I could only buy one. I came home with two.

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  6. Christ, they're all so amazing. Can't wait to see what you picked up! xx

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  7. The whole collection is fabulous isn't it!!! Can't wait to see what you got? I love the film and I love the brand so this is like a heavenly match for me! xx

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    1. It was definitely one of my favourite films growing up.

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