Yesterday I hot-footed it to the Irregular Choice store in Carnaby as I was invited to the VIP unveiling of their new Alice in Wonderland collaboration. I've been very excited about this collection, as I've always been a huge fan of Alice in Wonderland - my favourite movie as a child, by far!
Although I had a fair idea of what styles I was expecting, the shop itself was dreamy. Behind a curtain lay this amazing spread of tea party themed accessories, displaying all of the pairs in the collection. Just like the Mad Hatter's tea party. We were offered refreshments in the form of weird and wonderful flavoured popcorn (rhubarb and custard, anyone?!) and the atmosphere was that of such excitment and wonder.
Before long, everyone was picking out their favourite pairs to try on, but how to choose just one...?! Immense pressure! It was lovely to be there along with other stalwart fans of the brand, some of whom I've interacted with online for years now, and most excitingly to meet the lovely people who work for Irregular Choice (hi, Amy!) and to meet Dan Sullivan, the brains behind the brand itself.
It's unlikely to surprise anyone that I did not return home empty-handed. I'll share my new additions, soon!
A big thank you to Irregular Choice for the invite to their magical tea party.