Personally, I no longer use Facebook, I've never understood Tumblr, and my productivity levels thank me for never getting into Pinterest (I manage to spend enough time looking at pretty things anyway!). I never really got into Instagram (mainly because I tend to forget to eat, let alone take photos of my dinner!). Then again, I probably make up for all of this with my use of Twitter.
I spend quite a bit of my spare time tweeting. I have to admit, I rather like the fact there is always someone around to answer a question. And now that so many brands have cottoned on to the use of social media, surely that means they are around for answering questions from potential customers, too? With thoughts in mind about brand loyalty after reading Sarah's recent post, I thought I'd conduct a little experiment.
After a little browse online marking the end of the spending ban, I thought I would treat myself to a few dresses, and numbers 001 to 004 on this list were the ones I decided on. All around the same price mark, and all from brands I've shopped with happily in the past. Nevertheless, with discrepancies in sizing between items in the same store, let alone between stores, coupled with the fact that I don't really know what size I am, I do prefer to try things on and see them 'in the flesh' before buying. So, why not let the brands work a little bit for their money - it can't be too hard to check stock, or answer a simple question about a product, can it?
|001: Monsoon Glasshouse Print Prom Dress, £89|
Helpfulness: 5/10 They replied, but basically told me to find out for myself. I probably won't.
|002: Phase Eight Carianne Print Dress, £99|
002: After they sent a tweet mentioning this dress recently, I asked @Phase_Eight if they could tell me if my local store have it. As yet, no response, even after a second tweet. It's the most expensive dress on my list, but they don't seem to be bothered so I guess I'll take my money elsewhere. Helpfulness: 0/10
|003: French Connection Spring Bloom Dress, £89|
003: This dress is maybe my favourite on the list. Having seen it in store at the weekend, although only in the (pictured) straw colour and not the blue version I want, I tried to access the mobile site and it wasn't clear which of the colourways I needed for the blue dress. I tweeted @FCUK and @FC_Help to ask which one I needed, but got no response from either. Did I mention that I really wanted this dress, though? I called the helpline, and they totally made up for the lack of twitter response, order placed and is waiting for me in store. Helpfulness: 8/10 - twitter not good, but helpline great.
|004: Laura Ashley Marine Print Dress, £88|
|005: Debenhams Debut Diamante Belted Pumps, £22.50|
In conclusion, I'm picking up the French Connection and Laura Ashley dresses tomorrow, may have a look for the Monsoon one if I have time, and doubt I'll bother with the Phase Eight one as they weren't bothered with me. Is this the right attitude? When there are so many different brands out there, how do you decide where to spend your hard-earned cash?